1. Who We Are and Scope of This Policy
This Privacy Policy applies to Raritan Group, Incorporated, doing business as Raritan Valve & Automation and Raritan Pipe & Supply Company (collectively, “Raritan Group,” “we,” “us,” or “our”).
This Privacy Policy applies to the following websites:
- https://raritangroup.com
- https://raritanvalve.com
- https://raritanpipe.com
- https://raritan-njwwcoop.com
Collectively, these are referred to in this Privacy Policy as the “Websites.”
Raritan Group respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains the types of information we may collect when you visit our Websites, contact us, request information, or otherwise interact with us; how we use and share that information; and the choices that may be available to you.
The technologies and services used may vary by Website. Additional information about cookies, analytics, advertising technologies, and your consent choices is available in our Cookie Policy.
2. Information We Collect
We may collect information in the following ways.
Information You Provide to Us
When you contact us, submit a form, request information, communicate with a sales representative, or otherwise interact with Raritan Group, we may collect information such as:
- Your name
- Company or organization name
- Job title or professional role
- Email address
- Telephone number
- Mailing or business address
- Information about your project, product needs, service request, or inquiry
- Information contained in correspondence or communications with us
- Any other information you choose to provide
Please do not submit sensitive personal information through a general Website contact form unless specifically requested.
Information Collected Automatically
When you visit one of our Websites, certain technical and usage information may be collected automatically, depending on the Website and your cookie and privacy choices.
This information may include:
- Internet Protocol (IP) address
- Browser type and version
- Device type
- Operating system
- Referring website or traffic source
- Pages viewed
- Links clicked
- Date and time of visits
- General or approximate location information
- Information about how visitors interact with a Website
- Advertising and conversion information, where the applicable consent has been provided
We use cookies and similar technologies to support Website functionality and security and, with your consent where applicable, to understand Website usage and measure advertising performance.
Additional information is provided in our Cookie Policy.
3. How We Use Information
We may use personal information to:
- Respond to questions, inquiries, and contact form submissions
- Connect you with the appropriate Raritan Group representative
- Provide product, service, sales, technical, or customer support
- Process and fulfill requests for information or materials
- Communicate regarding products, services, projects, or business relationships
- Maintain and improve our Websites
- Understand Website usage and performance, with consent where applicable
- Measure the effectiveness of marketing and advertising, with consent where applicable
- Protect our Websites, forms, systems, and users against fraud, spam, misuse, and security threats
- Maintain appropriate business and administrative records
- Comply with legal, regulatory, contractual, and administrative obligations
- Protect the rights, property, safety, and security of Raritan Group and others
We may also use information for other purposes disclosed at the time the information is collected.
4. Contact Forms and Business Inquiries
When you submit information through one of our Websites or otherwise contact Raritan Group, we use the information you provide to respond to your request and provide appropriate customer, sales, technical, or service support.
Depending on the nature of your inquiry, relevant information may be provided to the appropriate:
- Raritan Group employee or sales representative
- Raritan Valve & Automation representative
- Raritan Pipe & Supply Company representative
- Distributor
- Manufacturer
- Vendor
- Service provider
- Other business partner involved in responding to your request
Information is shared only as reasonably necessary to respond to an inquiry, fulfill a request, provide requested services, or support an existing or potential business relationship.
5. Cookies and Similar Technologies
Our Websites use cookies and similar technologies for purposes including:
- Operating and securing the Websites
- Remembering cookie and privacy preferences
- Preventing spam, fraud, and misuse
- Understanding Website usage, with consent
- Measuring advertising performance, with consent
- Supporting advertising and remarketing, with consent
Non-essential Analytics and Advertising technologies are disabled by default and are not activated unless the visitor affirmatively provides the applicable consent.
Visitors may accept, reject, or manage optional cookie categories through the cookie consent tool.
For additional information, please review our Cookie Policy.
6. Analytics
With your consent, one or more of our Websites may use analytics technologies, including Google Analytics 4, to help us understand how visitors use the Websites.
Analytics information may help us understand:
- The number of visitors to our Websites
- Which pages are visited
- How visitors navigate the Websites
- General traffic sources
- Website performance
- General Website usage trends
Analytics technologies are disabled by default and are activated only after the visitor provides the applicable consent through our cookie consent tool.
You may reject Analytics technologies or change your preferences at any time through the Cookie Settings available on our Websites.
7. Advertising, Remarketing, and Conversion Measurement
With your consent, certain Raritan Group Websites may use advertising technologies provided by Google and related services.
These technologies may be used to:
- Measure whether advertising leads visitors to a Website
- Understand the performance of advertising campaigns
- Measure certain actions taken after a visitor interacts with an advertisement
- Support conversion tracking
- Support remarketing or targeted advertising where permitted and consented to
- Improve the relevance and effectiveness of advertising
Advertising technologies are disabled by default and are activated only after the visitor provides the applicable consent through our cookie consent tool.
You may reject Advertising technologies or change your preferences at any time through the Cookie Settings available on our Websites.
Raritan Group does not sell personal information for monetary consideration. However, some privacy laws may define certain uses or disclosures involving advertising technologies as targeted advertising, sharing, sale, or similar activity.
Where applicable, visitors may exercise available opt-out rights through our Cookie Settings or by contacting us.
8. Google Consent Mode
Our Websites use a consent management tool together with Google Consent Mode and related Google Tag Manager consent controls to communicate visitor privacy choices to applicable Google services.
Analytics and advertising-related consent settings are denied by default.
This includes consent relating to:
- Analytics storage
- Advertising storage
- Advertising-related user data
- Advertising personalization
These settings are updated only after a visitor affirmatively chooses to allow the applicable category of cookies or tracking technologies.
Visitors may:
- Accept all optional cookies
- Reject all optional cookies
- Select individual cookie categories
- Change or withdraw their choices later through Cookie Settings
Additional information is available in our Cookie Policy.
9. Email Communications and Marketing
Raritan Group may use Constant Contact or other service providers to send business communications, company news, announcements, event invitations, newsletters, or other marketing communications.
If you subscribe to or receive marketing emails from us, email reporting technologies may provide information such as whether an email was:
- Delivered
- Opened
- Clicked
We may use this information to understand the effectiveness of our communications and improve future content.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email.
Unsubscribing from marketing communications does not prevent us from sending non-marketing communications relating to an existing business relationship, transaction, request, project, service, or customer support matter.
10. Embedded Content and Third-Party Websites
Our Websites may contain links to external websites or include content or features provided by third parties, such as:
- Videos
- Images
- Maps
- Documents
- Social media features
- Other embedded resources
Third-party websites and services operate independently from Raritan Group and may collect information according to their own privacy policies and practices.
Where technically applicable, non-essential third-party technologies may be subject to your cookie consent choices.
When you interact with a third-party service or leave one of our Websites to visit another website, the third party’s own privacy and cookie practices may apply.
We encourage visitors to review the privacy practices of third-party websites and services.
11. Spam Prevention, Security, and Website Protection
We may use security, fraud-prevention, and anti-spam technologies to protect our Websites and contact forms.
These services may process technical information such as:
- IP addresses
- Browser information
- Device information
- Form submission information
- Other technical data necessary to detect malicious activity, automated submissions, fraud, spam, or security threats
These technologies may be considered necessary for Website security and operation.
12. How We Share Information
We may share information in the following circumstances.
Service Providers
We may use third-party service providers that assist us with services such as:
- Website hosting and maintenance
- Information technology
- Analytics
- Advertising and conversion measurement
- Email communications
- Security
- Spam prevention
- Business operations and administration
These providers may process information on our behalf for the services they provide.
Raritan Group Businesses and Personnel
We may share information among Raritan Group, Raritan Valve & Automation, and Raritan Pipe & Supply Company, as appropriate, to:
- Respond to inquiries
- Route requests to the appropriate person or business
- Provide products, services, or support
- Maintain business and customer relationships
Distributors, Manufacturers, Vendors, and Business Partners
Depending on the nature of your request, we may share relevant information with distributors, manufacturers, vendors, and other business partners when reasonably necessary to:
- Respond to an inquiry
- Provide requested product or service information
- Obtain technical or product support
- Fulfill a request
- Support a business relationship
Legal and Business Requirements
We may disclose information when reasonably necessary to:
- Comply with a law, regulation, legal process, or governmental request
- Protect the rights, property, safety, or security of Raritan Group, our customers, Website visitors, or others
- Investigate fraud, security incidents, or misuse
- Enforce agreements or policies
- Establish, exercise, or defend legal claims
- Support a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction
13. How Long We Retain Information
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
This may include retaining information to:
- Respond to inquiries
- Provide requested services or support
- Maintain business and customer records
- Support ongoing or potential business relationships
- Meet legal, contractual, accounting, tax, insurance, or administrative requirements
- Resolve disputes
- Protect the security and integrity of our systems
Retention periods may vary depending on the type of information, the nature of the relationship, and the reason the information was collected.
14. Your Privacy Choices and Rights
Depending on where you live and applicable law, you may have the right to request that we:
- Confirm whether we process personal information about you
- Provide access to certain personal information
- Correct inaccurate personal information
- Delete certain personal information
- Provide a copy of certain personal information
- Opt you out of certain targeted advertising, sale, sharing, or profiling activities
These rights may be subject to:
- Applicable legal thresholds
- Limitations and exceptions
- Identity verification requirements
- The nature of our relationship with you
- The type of information involved
To submit a privacy request, contact us using the information listed in the Contact Us section below.
We may need to verify your identity before completing certain requests.
Where applicable law provides a right to appeal a decision concerning a privacy request, information about the appeal process will be provided with our response.
You may also manage Analytics and Advertising choices at any time through the Cookie Settings available on our Websites.
15. Marketing Choices
You may opt out of marketing email communications by clicking the unsubscribe link contained in the email.
You may opt out of non-essential Analytics and Advertising technologies through the cookie consent banner or Cookie Settings available on our Websites.
Changing your cookie choices does not unsubscribe you from email communications. Email preferences must be managed separately through the unsubscribe link provided in our marketing emails.
16. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, disclosure, loss, misuse, or alteration.
Our Websites use encryption technology, including SSL/TLS, to help protect information transmitted through the Websites.
However, no method of Internet transmission, electronic communication, or electronic storage is completely secure, and we cannot guarantee absolute security.
17. Children’s Privacy
Our Websites are intended for general business and professional audiences and are not directed to children under the age of 13.
We do not knowingly collect personal information from children under 13 through our Websites.
If we learn that personal information from a child under 13 has been collected, we will take reasonable steps to delete it.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
- Our Websites
- Business practices
- Technologies and service providers
- Privacy and security practices
- Legal or regulatory requirements
When we make changes, we will update the “Last Updated” date at the top of this page.
Material changes may also be communicated through other appropriate means.
19. Contact Us
Questions, requests, or concerns regarding this Privacy Policy or our privacy practices may be directed to:
Raritan Group, Incorporated
Doing business as Raritan Valve & Automation and Raritan Pipe & Supply Company
301 Meadow Road
Edison, NJ 08817
Email: info@raritangroup.com
Phone: 732-985-5000
When contacting us about a privacy request, please provide enough information for us to understand and respond to your request. We may need to verify your identity before completing certain requests.